Programmatic DOOH expansion in Belgium | Clear Channel

Clear Channel expands its programmatic DOOH offering in Belgium with Vistar Media

28 Jun 2024 / News
By Clear Channel UK

By integrating Vistar Media's supply-side platform (SSP) into Clear Channel LaunchPAD, Belgian and international advertisers will gain access to advanced programmatic capabilities to plan, activate, and measure targeted campaigns on more than 1,000 digital screens in Belgium, including stations and high streets, and over 12,000 screens across Europe.

Clear Channel LaunchPAD, a multi-SSP platform developed by Clear Channel Europe, provides quick, easy, and reliable connection to Clear Channel’s premium DOOH inventory, offering unparalleled flexibility to reach diverse audiences.

The success of this collaboration is already evident from an initial campaign in conjunction with the digital agency Clicktrust, which ran during May and June for Honda's robot mowers. The campaign benefited from Clear Channel's digital Out of Home reach while targeting garden stores where the mower could be purchased, using data powered by Clear Channel RADAR®. This partnership and campaign demonstrated Clear Channel's ability to collaborate with specialized digital marketing agencies to deliver effective and targeted advertising campaigns.

Gido Andriessen, Benelux Lead at Vistar Media, said: "I am delighted that Clear Channel Belgium's high-quality inventory has been added to Vistar's SSP. This integration enhances our ability to excel in data usage, dynamic creative optimization (DCO), and measurement opportunities for all buyers using Vistar's DSP and our partner DSPs such as The Trade Desk and DV360."

Baudouin van de Berg, Sales Director at Clear Channel Belgium, concludes: "We are thrilled to embark on this partnership with Vistar Media, which opens up new opportunities to our clients, giving them  access to our flexible, effective, and innovative advertising solutions. With a shared vision of Out of Home as a timeless and responsible medium, we are aligned in our mission of creating the future of media."

Clear Channel Europe has been partnering with Vistar Media in the UK and Clear Channel LaunchPAD is available in eight markets, with more than 12,000 DOOH screens able to deliver over 1.6 billion programmatic impressions per month.