Clear Channel Sweden and Hivestack launch programmatic DOOH marketplace

Clear Channel Sweden partners with Hivestack to launch programmatic digital Out of Home (DOOH) marketplace in Sweden

01 Dec 2023 / News
By Clear Channel UK
Sweden in the evening

Hivestack signs supply partners, including Clear Channel Sweden to deliver scale and precision for marketers in Sweden and globally

Hivestack, the world’s leading independent programmatic digital Out of Home (DOOH) ad tech company today announced the launch of its operations in Sweden. Now for the first time, brands, agencies, omnichannel DSPs and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden.

To coincide with its launch, Hivestack has onboarded several of the market’s leading media owners including Clear Channel Sweden via the Clear Channel LaunchPAD platform, to connect their premium DOOH inventory to a worldwide pool of advertisers in real-time via the Hivestack supply-side platform (SSP). With this expansion into the market, the company has already successfully delivered multiple campaigns from both local partners and outside-in, cross border, business into Sweden. One such example is the recently announced programmatic DOOH campaign for Plantagen, via GroupM Nexus’ Advanced DOOH solution and technology suite - the first programmatic DOOH campaign using dynamic creative optimisation in Sweden. 

Plantagen campaign running on a Clear Channel Adshel Live display in a shopping center in Sweden

William Brownsdon, Managing Director EMEA at Hivestack said, “We are incredibly excited to announce our official launch in The Nordics and have already seen huge success through our established supply and demand partnerships in Sweden. From market-first executions using dynamic creative optimisation (DCO) to driving incremental value for media owners from local and cross-border business from outside of Sweden, the stage is set for an exciting future.”

The entire inventory is available via Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated and direct buying channels. 

Dom Dunne, Programmatic Commercial Lead at Clear Channel Europe, said, ”As part of our ongoing programmatic expansion across Europe, we’re delighted to extend our existing partnership with Hivestack to the Swedish market. This latest strategic development will enable more local and international advertisers to harness the flexibility and scale of our Clear Channel LaunchPAD platform to plan, activate and measure targeted and contextually relevant DOOH campaigns.”

As Sweden's leading Out of Home (OOH) media and infrastructure company and with the best OOH/DOOH reach in the market, Clear Channel Sweden offers nearly 1,500 digital screens from the north to the south, and is present in the 20 biggest key cities, including Stockholm, Gothenburg and Malmö. 

Susanne Persson, Sales Director at Clear Channel Sweden said, ”Our partnership with Hivestack broadens Clear Channel's programmatic offering to a wide range of DOOH clients all over the world, who can now access our premium locations on the Swedish market. As the demand for programmatic advertising increases, we take pride in leading the way in creating the future of media, providing advertisers with extensive reach to deliver impactful campaigns, and the ability to target specific audiences through OOH advertising.”

In Sweden alone, ad spend in OOH is projected to reach about $180M USD by the end of 2023, with nearly 40% of that spend coming from DOOH (source: IRM; Institute for Advertising and Media Statistics). The launch of Hivestack’s full operations in Sweden represents a strategic entry into the Nordic region. With this announcement, Hivestack will ensure marketers are now able to utilize data-driven targeting precision, agile buying models and unprecedented audience measurement capabilities to drive further growth for the channel in 2023 and beyond.

Hivestack has been partnering with Clear Channel in other European markets, including the UK, Spain and the Netherlands among others. Clear Channel LaunchPAD is available in 8 markets, with nearly 10,000 DOOH screens able to deliver over 1.6 billion programmatic impressions per month.