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Digital platforms that power real-world advertising

As part of our mission of creating the future of media, we have been investing in the development of customer-centric platforms to unleash the potential of digital Out of Home advertising.

01  Understanding audiences

Clear Channel RADAR®

Clear Channel RADAR® is a proprietary data platform that enables customers to power their Out of Home campaigns with real-world consumer behaviour and data based insights​.

The platform brings unprecedented flexibility and effectiveness to campaign planning, with data such as demographics, location and point of interest visits, brand affinity and online browsing behaviours at advertisers' fingertips.

02  Accelerating OOH advertising

Clear Channel LaunchPAD

LaunchPAD is a real-time, real-world advertising platform that opens Out of Home advertising to more brands, boosting their omnichannel marketing strategies.

LaunchPAD enables advertisers to seamlessly buy premium digital Out of Home inventory across Europe through programmatic, automated and direct channels.